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Meta Social Media Marketing Professional Certificate

Discover how to establish an influential online presence, manage social media accounts, and develop impactful posts, all while creating a powerful brand image with this beginner-level program. Learn from experts at Meta to create effective advertising campaigns that drive business results, and gain understanding of evaluating and interpreting the performance of your social posts and ads.

What you'll learn

• Establish an online presence, build a following, and manage your social media accounts
• Develop effective social media posts and create a strong social media brand presence
• Create Facebook and Instagram ad campaigns in Meta Ads Manager that drive business results
• Learn to evaluate and interpret the results of your social posts and advertising campaigns

Skills you'll gain

• Category: Performance Advertising
   Performance Advertising. 
•   Category: Digital Marketing
    Digital Marketing. 
• Category: Brand Management
    Brand Management. 
• Category: Social Media Marketing
    Social Media Marketing
• Category: Content Marketing
    Content Marketing. 

Prepare for a career in Social Media Marketing

• Receive professional-level training from Meta
• Demonstrate your proficiency in portfolio-ready projects
• Earn an employer-recognized certificate from Meta
• Qualify for in-demand job titles: Social Media Manager, Social Media Specialist, Social Media Coordinator

Earn a career certificate

• Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

Professional Certificate - 6 course series

Want to turn your passion for social media into a career? In this program, you’ll learn how to create a social media presence on Facebook and Instagram that people want to follow! Social media marketing jobs are amongst the most in-demand skills for organizations of all sizes.

Whether you’re completely new to digital marketing or you’ve been tinkering with social media platforms for your own business, you’ve come to the right place.

This six-course program designed by experts at Meta and Aptly will provide an introduction to digital marketing and all the major social media platforms such as Facebook, Instagram, LinkedIn, YouTube, TikTok  and more to prepare you with the skills and tools needed to grow an engaging social community and run effective social media advertising.

Upon successful completion of the program, you’ll:

Earn both a Professional Certificate and the Meta Digital Marketing Associate Certification, showcasing your skills in social media marketing and the use of Meta Ads Manager to potential employers.

Applied Learning Project

Throughout the program, you’ll get to practice your new skills through hands-on projects. Our projects offer an opportunity to apply social media marketing skills practically, such as:

• Creating a Facebook or Instagram business page
• Doing a brand exercise for your business
• Creating posts on Facebook and Instagram
• Creating a content calendar
• Creating a creative brief for your social media ad
• Building your own full ad campaign in Meta Ads Manager
• Presenting your campaign results

By the end, you’ll have a project-based portfolio you can demonstrate to recruiters, potential employers or clients to help land the job!